During my workshops in design, I often ask people what emotion that they feel that an image or design brings about in them. I’m often surprised that the answers are not emotions, but rather adjectives, ideas, or something else besides emotion. As a result, I’m going to begin incorporating Plutchik’s Wheel of emotions to establish a baseline of what I’m looking for.
“Robert Plutchik created a wheel of emotions in 1980 which consisted of 8 basic emotions and 8 advanced emotions each composed of 2 basic ones.[1]”
via List of emotions – Wikipedia, the free encyclopedia.
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